When a passion for adventure meets a commitment to sustainability, a company that makes a difference is born. That’s how we describe the brand, DYNAMICNORD GmbH, which is redefining the diving equipment industry. From a personal idea that emerged in 2018 to a global leader, DYNAMICNORD GmbH is challenging convention with its innovative designs and cutting-edge technology that serves divers around the world.

In an exclusive interview with the company’s CEO and Founder, Martin Kusche, we learn about the company’s story, its vision, and how it seeks to change the future of diving.

About the Company and Products

Can you share DYNAMICNORD´s story in the scuba equipment market and what motivated the company to enter this competitive industry?

DYNAMICNORD was born from an initial idea in 2018 and became my personal project. I have noticed that many of the classic suppliers did not innovate their product lines and that customers often suffered in getting good after sales service in a timely manner. I began to assemble a team with a sense of nature and human relationships, drawing from a large pool of experience above and below the water.

Like nature as a model of diversity – this team is composed of members of different nationalities and cultures. Our shared vision of the future, allows us to create a new brand that is sustainable, dynamic, innovative and global.

At our headquarters in Germany, all individual team members work together in our various departments and are committed to this vision. They work in design, development, marketing, production, sales and administration. We are confident that this great team will continue to grow each year.

Where are DYNAMICNORD’s products manufactured, and what steps are taken to ensure the highest quality during production?

 80% of our products are made in Europe. This allows us to react quickly on demands coming from various markets. We have small MOQ’s, short delivery times and no worries with duties and intra European VAT.

Our oceans are eternal but fragile…. We protect what we love. Raw materials, production methods and locations are chosen very carefully. When selecting suppliers, the team pays high attention to quality and to full automation, which results in lower electricity and water consumption. 80% of all products are manufactured in Europe. That enables us to minimize our CO2 footprint.

It is evident that human activity is causing a massive impact on nature and we must react positively. At DYNAMICNORD, we work every day to reduce our environmental impact in all manufacturing processes and throughout the life of the product.

Our R&D department works following the guidelines and premises of the most outstanding entities in terms of quality, conservation and sustainability of the marine and terrestrial environments. We are constantly testing recycled materials and other non-polluting next-generation components to improve our products and our quality of life. We have banned some plastics like PVC completely from products and from packaging.

DYNAMICNORD already recycles all plastic and glass parts of its masks. The inserts of the fin foot pocket are made from PP and TPR waste. The suspension hooks are made from PC waste.

DYNAMICNORD supports numerous environmental protection organisations, such as ElasmOcean and CRAM, as well as environmental protection projects run by the Catalan Diving Federation.

What types of scuba equipment do you currently offer, and which product are you most proud of?

DYNAMICNORD offers a complete line of diving equipment: From regulators, computers, BCDs, suits, masks, snorkels and fins to dry suits, bags and accessories. DYNAMICNORD also offers a complete tech, freediving and spearfishing line as well as a swimwear series and snorkelling line for families.

Our international team brings decades of experience in practice and diving techniques. That´s why the German R&D team develops products based on a deep understanding of divers’ needs and desires under the premise: “Innovation – Credibility – Functionality”. DYNAMICNORD products are powered by emotion and a sophisticated design process.

The product we are most proud of is our drysuit RS-350. It was even nominated for the famous dive award 2025 at boot show in Düsseldorf.

DynamicNord Products

Safety and Testing

Safety is a top priority for divers. What testing processes does DYNAMICNORD follow to ensure the reliability and safety of its scuba equipment?

To create our products, we begin from the premise “innovation – credibility – functionality”. Any innovation must be credible and to be credible it must be functional.

Above all, we are divers, and as followers of this sport, we know what we need. DYNAMICNORD products combine effective protection with considerable ease of movement, the two basic requirements for working underwater. Rigorous testing and CE certification of PPE is conducted on all our products prior to a full‐fledged product launch. Once a new design has been thoroughly tested in‐house, we turn to our expert team of test divers for the final round of evaluations.

Are your products certified to meet international diving safety standards, and if so, which ones?

Of course, all our products are CE certified. Depending on the classification we completed all CE certifications of PPE in class 2 and 3.

Can you describe how your company addresses potential challenges related to product durability and performance in extreme underwater conditions?

We are based in Germany – this meansd that we have cold water diving throughout all the year – even under Ice…. On the other hand we have our sister company in Dubai. This climate is another big challenge for the equipment with high temperatures and high UV charges. As I said before, when selecting our raw materials and suppliers, we pay high attention to quality and durable materials. We only use the best materials available on the market. Each gear piece is made with the planet in mind, designed to reduce our footprint on the ocean’s delicate ecosystems without sacrificing performance, quality and functionality. We try to find the perfect balance between innovation and sustainability, adventures and preservation, design, ethics and functionality.

Our international team brings tons of diving experience. To put it simply: We are divers. We know what we need. In addition, our German R&D team consists of highly qualified product designers and engineers with many years of experience. They know what it takes to make a product work and perform in the best possible way.

Innovation and Technology

How does DYNAMICNORD integrate innovation and cutting-edge technology into the development of its scuba equipment?

Our focus is to make you love DYNAMICNORD products and be proud to use them. In our design department we do not only want to create ephemeral and fashionable products. We want to provide you with reliable equipment to explore nature and the ocean depths.

The keyfeature of all our products is the ease of use – If they do the job and you don’t feel them – then they are perfect….

DYNAMICNORD products are driven by emotions – we create products based on a deep understanding of the diver’s needs and desires.

What are the non-visible elements that enhance your diving performance? What kind of products help you create an unforgettable diving experience? What is your perfect “adventure gear”?

This discussion is supported by the complete diving experience of our complete team. We believe that drawing on our experience is irreplaceable in designing the best possible products from scratch.

Asking the right questions is at the core of our processes. Going through the process of defining and answering those questions helps us prepare our most visible design work. Development for every new product starts with a wide range of questions to be able to understand the product, to put it in the right context, to generate new ideas by understanding the core requirements of the product, and to observe the user and his attitude towards the product – just to mention a few basics.

Are there any recent advancements or unique features in your products that you’d like to highlight for our readers?

With our approach, we are generating innovations that often lead to the development of patentable solutions designed by our team in Germany. For example, we are especially proud of your integrated weight system. For the development of this integrated weight system, we have been able to set a new standard of innovation unmatched by current state-of-the-art products. The approach is advantageous: the aesthetic part of the design is predefined by this process and ready to be worked on in detail.

Another example is our innovative design of our regulator TR-80’s front cover. This design is absolutely unique – as we have positioned the water inlet openings on the side of the regulator. This means dynamic pressure cannot affect the inhalation membrane. This effectively prevents free-flow when diving in strong currents or with fast scooters.

Many other details can be found in various products. We invented neoprene ribs for our SP neoprene series. The neoprene ribs in the back of the knees and crook of the arms are unique and ensure maximum comfort when bending the arms or legs. At our drysuit RS-350 the unique Molle fastening system is noteworthy, which can be used in a variable and compatible manner. It allows you to attach the two detachable leg pockets easily, safely and comfortably. Furthermore, you can attach Molle pockets and equipment of different sizes at the preferred location on the Molle carrier and rest assured that they are firmly and securely fastened. For open heel fins we invented a smart bungee strap that enables you to make small length adjustments without using any tools. This way, you can use the fin with boots or with your drysuit. Just to name a few.

Competition and Market Position

The scuba diving equipment industry is highly competitive, with well-established brands. How does DYNAMICNORD position itself in the market to compete with major brands?

We see DYNAMICNORD at the centre of the grid. We offer high-quality diving equipment at a reasonable price. In each of the product families we cover all classic market segments with entry level, mid range and high end products.

Are there any collaborations or partnerships with other industry leaders that you’re working on or plan to explore?

We have strong partners in various business areas. We are incredibly proud of our partnerships and are always looking for new opportunities to expand the business. Please understand that we don´t want to go into details here.

What is your strategy for building trust and loyalty among divers who may already be committed to other brands?

Time will tell. When you see and feel our products, you immediately recognize the high quality. We are sure that once you have tried our products, you will love them. After all, customer service and fast delivery are very important topics. We are strong in that! Generally it is important to build trust to our customer base – actually we don’t even want to call them customers – we prefer talking about partners. We always want to talk to our partners at the same height – and we listen to them, like this they will tell us their needs.

Africa – Middle Eastern Markets

How does DYNAMICNORD view the Africa-Middle Eastern scuba diving market, and what opportunities or challenges do you see in this region?

The Africa-Middle East region is a very important market, as there are some wonderful diving destinations there. The region is very touristy, we are delighted that we can expand the business together with the right distribution partnes. We expect the diving business in this region to grow enormously over the next few years. The challenge will be to have products always available for these markets. But we are confident that we will establish the right distribution hubs. There are already plans to build strong partnerships with local structures as well as a service centre in Egypt.

Do you plan to tailor any products specifically for divers in this region, considering their unique diving conditions and preferences?

Our R&D team constantly works on new product ideas. And yes, we always have the entire planet with its different diving conditions in mind. We know that divers in different regions of our planet have different expectations of design, patterns, sizes and body shapes. Stay tuned to see what else is to come.

Future Goals and Expansion

What are DYNAMICNORD’s long-term goals for its scuba equipment line?

As we already offer a complete range of diving equipment, our long-term goal is relatively simple: We will expand our product line, our brand awareness and our market penetration with new and smart products that will give every diver, tech-diver, freediver, spearfisher and snorkeler an incredibly comfortable underwater experience.

Are there plans to expand into new markets or launch new product categories in the near future?

Right now, we are concentrating our business on water sports. Diving in all its different ways is our first step. On the BOOT show in Düsseldorf we just introduced another line of water sport related products for yachting, sailing, boating.  Let’s talk again in two years. We accept the challenge…..

Finally

As the team at DynamicNord continues to push the boundaries of innovation in the diving equipment industry, their vision remains clear: to deliver an unforgettable diving experience that combines comfort, performance, and sustainability.

This journey, which began as a personal passion, has evolved into a global brand that inspires divers and propels the industry toward a brighter future. With every new product and every step into new markets, DynamicNord proves that creativity and commitment can come together to make a real difference both deep underwater and on surface.